Pitch Perfect: Turning Good Stories Into Great Coverage

Getting media coverage is about more than sending a press release and hoping someone bites. This session will pull back the curtain on what makes a story newsworthy, how to pitch it effectively and how to build relationships that lead to coverage. We’ll explore proactive and reactive media relations, strategies for generating coverage and ways to make the most of the stories you earn. We’ll also look at how the media landscape is changing, including the unique challenges and opportunities we face in the Grand Forks market.

Ken Hanson is a senior marketing and communications specialist at Altru who previously worked as a reporter for WDAY News and spent several years in print and broadcast journalism in Southern California.