At the end of June, Odney acquired Bismarck-based KK Bold, merging their teams of communication and advertising professionals and creating a concentration of experienced creative talent and marketing strategists.

Odney vice presidents and senior account executives Kyle Niess and Gwen Butler will discuss the acquisition and how it has positioned the company as well as share insights into the marketing industry today.

As a co-leader of Odney’s account services team, Kyle plans and manages communications strategies for a wide range of clients. With broad marketing experience both inside and outside the agency, his expertise shines in his down-to-business approach to developing a strong plan and following it. Kyle has been a driving force behind Odney’s push to use the best data available and promising new trends in digital media to develop strategic plans that influence audience behaviors.

Gwen not only oversees Odney’s client-focused account services team, but also manages one of Odney’s largest accounts, the North Dakota Department of Commerce with its Tourism and Find the Good Life workforce development efforts. With experience working for national brands, Gwen’s expertise includes managing large media budgets, complex strategic plans and high-end custom creative campaigns. She believes in using innovative ideas to supplement traditional channels to sell a client’s brand.