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  • MAPC Workshop: The Snack You Didn’t Know You Needed

MAPC Workshop: The Snack You Didn’t Know You Needed

  • Thursday, April 28, 2022
  • 12:00 PM - 1:00 PM
  • Zoom

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From the opening of Dot’s first bakery in Velva in 2012 to the $1.2 billion acquisition of the company and co-manufacturer by The Hershey Co. in December 2021, Dot’s Pretzels has experienced enormous marketing success. The pretzel recipe might be a secret, but Dorothy “Dot” Henke is pleased to share the story behind the building of a brand that carries the slogan: “The snack you didn’t know you needed.” The event will be hosted by Minot Area Communicators in person in the Westlie Room of the Minot State University Student Union and virtually through Zoom. 


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