Fargo-Moorhead Professional Communicators
Fargo-Moorhead Professional Communicators provides programs at monthly meetings for NDPC members and other professionals in public relations, marketing, news, education and freelance journalism in the Fargo-Moorhead area.
FMPC meetings are held the third Wednesday of every month from 11:45 a.m. to 1 p.m at Holiday Inn in Fargo.
Mark your calendars for the upcoming FMPC 2018-2019 meetings.
September 19, 2018 — Data, Analytics and Dashboards...OH MY
Learn how using analytics has transformed how companies market and proven the power of a good campaign. Dashboards should be considered table-stakes as part of your planning process. Mariah Madsen, media director, and Jodi Duncan, president, of Flint Group will show you why.
October 17, 2018 — Let's Talk Marketing Tools
The right tools can make our jobs as marketers so much easier. But, according to annual research from the Chief Marketing Technologist blog, there are nearly 7,000 products in the marketing technology space (nearly double the number they catalogued in 2016). With overlaps in functionality and so many options, it can be frustrating to decide which tools to put in your toolkit. In this session, Kirsten Jensen of Next Action Digital will walk you through the tools she has chosen for her small business marketing toolkit and share stories from her own experience as well as those of clients she works with. She'll also invite you to share your tools and insights with the group.
November 28, 2018 — Stories by the Bushel: Creating an Agriculture Brand From Scratch
Camille Grade, VP of Sales & Marketing for Myriad Mobile
January 16, 2019 — Plunging into Podcasting
Is your organization considering creating a podcast? More than 40% of the U.S. population has listened to a podcast, and according to Apple, more than 550,000 shows exist as of October 2018. So where do you start? Three Forum Communications employees will share what they've learned about how to create a successful podcast and share tips and tricks to help you get started. Podcast hosts Chris Murphy and Kim Hyatt will offer ideas for how to stay organized when gathering content while podcast editor Chris Flynn will highlight what goes into the technical side of creating an engaging episode.
February 20, 2019 — Blogging and Your Brand
March 20, 2019 — Selling Your Ideas to Stakeholders
Laura Ness Owens
April 17, 2019 — The Basics of SEO and What You Need to Know to Increase Your Website's Organic Traffic
Search engines are continually evolving and changing how they rank webpages in search results. Companies in today's world understand SEO is important, but they rarely know how to do it or where to turn for help. Rick Berg, CEO of AdShark will discuss the current state of SEO in 2019 and explain the basics of how search engines work, key factors they use in determining rank, localized search results, and how companies can quickly improve upon their current SEO situation.
May 15, 2019 — Storytelling in Marketing