Fargo-Moorhead Professional Communicators
Fargo-Moorhead Professional Communicators provides programs at monthly meetings for NDPC members and other professionals in public relations, marketing, news, education and freelance journalism in the Fargo-Moorhead area.
FMPC meetings are held the third Wednesday of every month from 11:45 a.m. to 1 p.m at Holiday Inn in Fargo.
Mark your calendars for the upcoming FMPC 2016-2017 meetings.
September 21, 2016 — SEO & Social Media Analytics
Abby Boggs-Johnson, director of digital marketing for Onsharp, will discuss the basics of SEO (search engine optimization) as well as key things to know, tools to make the most out of SEO, and how to maximize social media analysis and analytics through insights.
October 19, 2016 — The User Experience
Andrea Morrow, MBA, of Flint Group is an effective leader who helps to move organizations from a process-centric way of thinking to a customer-centric approach. This customer-centric approach is the foundation in which Andrea helps business units create relevant and engaging interactions across a wide range of touchpoints to enhance the customer experience. She is a communication and CX strategist with Flint Communications and has worked in the marketing and advertising industry for over 16 years.
She will talk about the user experience, including:
November 16, 2016 -- Making Effective Video for a Low Price
Wondering how you can use video to integrate into your communications plan? Wondering how to do it easily and cheap? Brian Shawn will share ways to create videos using programs with some simple rules that can help tell your story across various platforms. We’ll also talk about video skills to keep in mind when shooting, editing and producing.
January 18, 2017 -- Marketing the Community
Hear from three community marketers — Kristina Hein, United Way of Cass Clay, Lisa Gulland-Nelson, Greater Fargo Moorhead Economic Development Center, and Amanda Hofland, Fargo Moorhead West Fargo Chamber — as they share how they market to the community as a whole. You’ll learn about each of their roles, as well as challenges and opportunities they face marketing to and communicating with the Fargo Moorhead metro area.
February 15, 2017 -- Lessons of Rebranding
Fargo-based Bell Bank, one of the largest privately owned banks in the country, has been through two rebrands in the last four years. What kind of communication can pave the way for a new brand? How has Bell’s rebranding unified a growing company? What’s the response from customers and the public? How does the new brand impact the company’s brand identity and story? Shawn Tennyson, SVP-marketing, and Karen Stensrud, VP-content marketing strategy, will talk about not only the “how” of rebranding, but also the “why.”
March 15, 2017 -- The Art of the Interview, featuring Cathy McMullen, retired Concordia journalism professor
April 19, 2017 — Etiquette Matters for Your Personal Brand
Please join this entertaining presentation on etiquette tips and secrets to fortify your confidence in most business settings and ignite a passion for the grace of learning etiquette. Denise Kolpack of Blue Cross Blue Shield of North Dakota will share her experiences and learnings about how to handle yourself at a business luncheon or dinner, challenging foods and how to eat them, traveling and tipping “rules,” proper introductions and professional presentation, email etiquette and quick tips on dressing to impress.
May 17, 2017 -- Utilizing Internal Communication to Shape Corporate Culture
Whether your company is small or large, strategic internal communications play an important part in impacting your corporate culture. Brenda Richman, HR Communications and Project Manager for Doosan Bobcat, will explore different communication channels utilized to maintain a strong internal network with effective results.