Traditionally, many content creators have relied on partnerships and constituents to share their content, but these methods aren’t always reliable. To take back control, Corey Perlman provides the following tips:
- Look beyond the surface on social media channels. For example, take advantage of Facebook groups. You can bypass challenges with traditional engagement by using this powerful aspect of the platform.
- Find “social media ready” followers. Do you have fans of your brand or organization with a wide sphere of influence? Tap into their audiences. Tag people and businesses in photos, and make sure to use their hashtags.
- Take advantage of newsjacking. When you can react to breaking news very quickly with credible backup content, your audience (and the media) will pay attention.
- Personalize your brand. Use your content to answer simple, frequently asked questions to simplify complex topics related to your company’s products and services.
- Meta data matters. If your content lives on a website and you expect it to be found by search engines, make sure you are using proper meta data, including title tags and meta descriptions.