Here’s my list:
- Think about video as moving design, but keep it simple.
- Sound can’t be fixed in post-production, so be aware of how to capture good sound up front. A $22 microphone from Amazon can plug right into your phone. There are wireless options, too, from the brand Rode.
- Be aware of clocks ticking, air conditioners running, hands rubbing or brushing, and make sure you turn down your cell phone.
- Sources for music and sound: audionautix.com, freestockmusic.com, and freesound.com. If it says CC0, which stands for Creative Common Zero, so you can use it.
- Consider the mood before you finish editing, or even before you start.
- If you are going to do a Facebook live event, start recording early, before the actual content and keep recording for a few seconds after.
- Avoid nonverbals while you interview someone, and prep the person to not say things like “as I said before” and “again”.
- Natural light is great if you can, but if you can’t, consider purchasing an LED light that plugs into your phone. Use your hand to gauge where light will fall on a person’s face.
- When shooting subject, consider the vertical and horizontal lines of a tic tac toe board as a guide for where to place the subject in the frame. Triangles are good because they are nice and tidy.
- When shooting a person, make sure you distance him or her from the wall to make him or her stand out more.
- Make sure you get a variety of B-roll shots that are wide, medium and tight and aim for about 10 seconds of each type.
Here is a link to the slides.