Here are the key insights I gleaned from the address:
Myth 1: Keep it simple
- Don’t try to be on every social network - pick the ones that make the most sense and do those really well.
- Because it is owned by Facebook, Instagram has staying power.
- Pinterest can be good for business if you can figure out how to use it effectively.
- LinkedIn is great for prospecting and recruiting, but it has an older demographic.
- Snapchat demographic is age 13 to 26.
- That’s not necessarily true. Social media is used for more, like engaging clients, building rapport, gaining referrals, and building relationships.
- Never let a verbal testimonial go unpublished.
- Nope. Many businesses still lose or gain based on their website.
- Can you navigate your entire site with your thumb
- Critical information needs to be at the top, plain and obvious. Contact info at the top; don’t make people scroll for it.
- Pop-ups are hated but effective. If you must, use an exit pop-up so it doesn’t disrupt the user experience but rather catches the person when he or she was already on the way out.
- Be familiar with your Google listings and know what you need to change or improve. Ask for positive reviews. Pay to play if you have to. Tell your website manager to change the Title tag for your site if you don’t like what is listed in the blue Google link.
- Write like your searchers search.
- Use it everywhere but tailor it to the platform and use appropriate graphics. (Canva.com is your best friend.)
- Bullets over paragraphs.
- Free tools: hashtagify or tophashtag
- If you’re going to do a Facebook live video, promote it and tell people when they can watch it.
- You can do Facebook live from a computer now.
- You need a dedicated Facebook marketing budget.
- You can give Facebook your contact list or database, and they will match you to an audience you can market your product or service to.
Here is a link to the slides.