March 2010

In this Issue

From the President
Greetings, everyone!

Hope this finds you doing well and staying warm in our season of white (... and sometimes windchill and wicked weather!). Maybe it’s time to Think Spring.

Mark your calendars and plan now to attend the North Dakota Professional Communicators Spring Conference April 23-24 in Fargo. Members of the Southeast District are concocting a mixture of events and speakers that will feed your craving for professional development and satisfy your appetite for knowledge. The conference promises to be fulfilling, fun and not the least bit fattening — unless you overindulge at Saturday’s banquet. (More details follow in this edition of Type-Hi.) Don’t miss this great opportunity to network with your peers and learn about current trends in communications.

NDPC is a wonderful organization that connects you with others who work and create in an array of communications roles. In NDPC, not only can you build valuable contacts important to your career success, you’ll also enjoy warm, lasting friendships. If you haven’t yet taken the plunge to secure your membership, please contact Cathy Jelsing, first vice president for membership, at cjelsing@gondtc.com. She’ll be happy to fill you in with whatever info you need to begin or update your membership.

The NDPC College Communications Contest 2010 is in full swing. If you are a student or a faculty member who advises students in communication, be sure to check out the info in this edition. The contest is a terrific opportunity for students to gain confidence and recognition, as well as feedback from experienced judges, for their extraordinary efforts in communication.

Congratulations to Merrie Sue Holtan, our last year’s Communicator of the Year, on the special honor she received for her outstanding book, “Power and Stride, The Nancy Burggraf Story,” about a Roseau, Minn., woman who inspired excellence and dedication in young hockey players and whose life was cut short by ALS – Lou Gehrig’s Disease.

Hope to see you at the NDPC Spring Conference in April at Fargo.  

Until then, wishing you peace, joy, prosperity and good health.

All the best,
Pamela Knudson, NDPC President

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Get ready to CONNECT
CONNECT is the theme for the NDPC Spring Conference scheduled for April 23-24 in Fargo.

The NDPC board will meet Friday, April 23, at 6 p.m. at Grazies Italian Grill, 2000 44th St. S. in Fargo. The conference will be held April 24 at Blue Cross Blue Shield of North Dakota, 4510 13th Ave. S.

The general meeting and breakfast will be from 8:15 to 9:15 a.m.

Conference sessions include:

  • 9:30 to 11:30 a.m. – Crisis Communications Panel with Amy Wieser Willson, deputy public information officer for the North Dakota National Guard; Denise Kolpack, BCBSND communications vice president; Karena Carlson, city of Fargo communications manager; and Najla Amundson, NDSU media relations director.
    Professional crisis communication is a more required skill than ever. This two-hour panel will deal with the preparation for crisis, the adequate response to crisis situations and recovery from crisis and reputation restoration. Local experts will provide attendees with the necessary skills for effective crisis communication.
  • Noon to 1:15 p.m. – College Awards Luncheon
  • 1:30 to 2:30 p.m. – Speaker (to be announced)
  • 2:45 to 4:45 p.m. – Social Media Panel with Bob Bertsch, Web technology specialist; Fred Hudson, Ulteig Engineers communications manager; and Josh Whitford, blogger and Internet marketer.
    Social media is revolutionizing our jobs as communicators. That’s why we’re hosting a social media panel with local experts from our industry. In this session, you’ll see how other companies have used social media to engage customers and employees. In just two hours you’ll pick up more practical and strategic approaches to social media than you thought possible.

The NDPC communications awards banquet will be at 6 p.m. at the VIP Room, 624 Main Ave.

Registration information is posted on the NDPC Web site. Reserve your hotel room by March 29 to get the group rate. Conference registration deadline is April 12. For more information contact Jeanine Larson, jlarson@statebanks.com, 701- 298-7135.

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Time for college communications contest
If you know any college communicators, let them know about the 2010 NDPC College Communications Contest.

In 2009, more than 100 college students and teams from seven North Dakota and Minnesota schools participated in the annual competition. Communications professionals in each field judged more than 120 entries from student writers, editors, broadcasters, photographers and designers. More than 90 entries received awards.

All entries must have been produced between March 2, 2009, and March 1, 2010. Entries must be postmarked by Monday, March 22.

Copies of the contest rules, categories and entry forms are available at www.aboutndpc.org. For more information, contact Contest Chair Megan Fraase at megan.fraase@bcbsnd.com or 701-277-2661.

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197 contest entries submitted
Thirty-five NDPC members submitted 197 entries in this year’s communications contest, according to contest director Candi Helseth. NDPC traded with Kansas members for judging entries. All entries that receive first-place awards will be submitted to the NFPW communications contest by March 22.

State winners will be announced at this year’s NDPC spring conference and, provided that NFPW has completed its process and notified us of national winners, they will also be announced at that time.

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NDPC Northeast District co-hosts Link: Communication event

By Patrick Bugliosi, UND communication student

The room was full of enthusiastic talk during our recent event co-hosted by the Northeast District of NDPC.

Link: Communication, held Feb. 16, was the first of a series of events linking University of North Dakota students with Grand Forks area professionals. Link is a partnership of the UND Center for Community Engagement and the Grand Forks Region Economic Development Corp.   

More than 25 students and more than 30 professionals gathered to exchange ideas and make connections at the event. Comments from those who attended showed there was a mutual benefit. One sophomore in communication commented, “It was a good experience, and it sets me apart from the rest.” A graduate student said, “It was very informational and great networking opportunity.” One of the professionals commented, “It was demonstrating Availability of Careers here.” 

The business sponsor for the event was the marketing communications firm SimmonsFlint. Co-hosting with NDPC was the UND student chapter of the Association for Women in Communication.   

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Blogging: The communicator’s ‘playland’ (and more)

By Roxane B. Salonen

When friends began suggesting I start a blog a few years back, I’ll admit I viewed blogging as either a form of journalism that lacked integrity or a place where people who wanted to become instant writers could find an easy platform.

But at some point, I decided to give blogging another look. I’d been hired to produce a monthly parenting column, and once that vein was open, ideas began pouring out and spilling over. Might blogging be a place where I could put all the extra thoughts that hadn’t made it into the column but seemed valuable nevertheless?

So one evening, I sat down in a local coffee shop and created “Peace Garden Mama,” a blog named as a reference to my children’s book, “P is for Peace Garden: A North Dakota Alphabet.”

It didn’t take long for me to take to the blogging world. As one of our group members remarked last spring, “Blogging is the communicator’s ‘playland.’” It’s true. We communicators have the skills it takes to produce a visually appealing blog with interesting content and minimal effort.

I’ve been blogging at “Peace Garden Mama” two years now and have been surprised by the benefits it has brought me as a communicator and human being. Among them:

  • Blogging offers a place for prospective clients or employers to glimpse my latest writing. Cautionary note: Posts should be as grammatically correct and clean as possible. When I blog, it’s there for the world to see, for better or worse.
  • Instead of consuming and wasting my best thoughts as I’d initially feared, my blog helps keep my creative, writing brain in motion. Writing begets writing.
  • Blogging works best as a give and take. If you can manage the give as well as the take, you’ll find yourself making valuable connections. Through blogging, I have met many wonderful people – most of them polished communicators and fellow parents. I’ve discovered a pool of people in my particular niche I would not have known otherwise.
  • I now have an online journal of sorts that I will be able to share with my children for years to come. Blogs can be turned into books that can be kept as keepsakes for future generations, or a record of your writing life.
  • Having a blog can provide a way for faraway family and friends to keep track of at least some details of your life.
  • I’ve been heartened by the times my readers have left a comment to tell me my post was enlightening or was just the thing they needed to read that day. With its immediacy and versatility, a blog can prompt many wonderful exchanges with readers that would not happen otherwise.
  • As professional communicators, we need our work to remain “out there.” Blogs can help us accomplish this. Readers have discovered my books, columns and articles after discovering my blog. It doesn’t hurt in the marketing department of your traditionally published, paid work to keep a blog.

Blogging is not all I’m about as a writer, but it keeps me writing daily, keeps ideas flowing constantly and keeps my work fresh and alive.

If blogging is the communicator’s playland, why not jump in and give it a try? You might enjoy the ride more than you’d anticipated.

Roxane B. Salonen, children’s author and freelance writer, blogs at “Peace Garden Mama,” or www.roxanesalonen.blogspot.com, where she writes on the subjects of family, faith and following the muse. To contact her by e-mail, write to rbsalonen@cableone.net.

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Nine new members join NDPC
The NDPC board of directors has approved nine new applicants for membership. As of March 1, NDPC had 75 members from across North Dakota, with a scattering in Minnesota. For the complete NDPC membership directory, go to aboutndpc.org.

Welcome, new members!

Jen Braaten is marketing coordinator for the Grand Forks Herald, where she has worked for the past three years. Her previous experience includes two years working for John Deere and four years with a Kansas City radio station. She holds a bachelor’s degree in journalism from Central Missouri State University. She was recommended for membership by Lana Rakow.

Barb Pates handles communications, marketing and media relations for North Dakota Child Care Resources and Referral in Fargo. Before starting her current position, she spent three years doing communications and graphic design for Lutheran Social Services of North Dakota. Prior to that, she handled advertising and marketing for Scheels All Sports for 23 years. Barb was recommended for membership by Cathy Jelsing.

Tom Rafferty is Minot community relations and communications manager for Verendrye Electric Cooperative in Minot. Before joining Verendrye four months ago, Tom spent three years working in consumer affairs for the North Dakota Public Service Commission in Bismarck. He spent the first seven and a half years of his professional career reporting government and business news for the Minot Daily News. He holds a bachelor’s degree in economics from Minot State University and is working on his master’s in public administration at UND. He was recommended for membership by Jill Schramm.

Michaela Schell is a marketing associate with the Grand Forks Region Economic Development Corp. She holds a bachelor’s in communications and English and a master’s in communications from UND. She was recommended by Lana Rakow.

Nichole Scherweit is an information specialist at North Dakota State University in Fargo. Prior to joining NDSU, she spent five years working as a marketing specialist for Bobcat Corp. She holds a bachelor’s degree in mass communication from NDSU. She was recommended for membership by Linsey Hegvik.

Shanna Shervheim is associate director of communications at Dickinson State University. Prior to joining DSU, she worked as a newspaper reporter. She holds a bachelor’s degree in English.

Melissa Splichal is a graphic designer at Dickinson State University. She has more than 10 years of experience as a graphic designer and is an AdFed member. She earned her associate’s degree in commercial art from Bismarck State College and is currently enrolled at Dickinson State.

Sheyna Strommen is communication director for the North Dakota Stockmen’s Association in Bismarck. She’s worked in marketing and public relations her entire career, first for the Red River Valley Potato Growers Association and later with LoAnn’s Marketing Inc. and Fisher Industries, both in Dickinson. She earned her bachelor's degree in mass communications from NDSU. She was recommended for membership by Julie Ellingson and LoAnn Wegh.

Constance Walter is director of University Relations for Dickinson State University. She holds a master’s degree in organizational management from Peru State College and a bachelor’s in English from Dickinson State. She has worked in communications, public and media relations, fundraising, marketing, editing and publishing.



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Members news

Family addition
NDPC member Anne Robinson-Paul and her husband, Eric Paul, of Moorhead became the parents of Emma Catherine Paul, who was born Oct.  17, 2009. Emma weighed 6 pounds 4 ounces and was 18 inches long.

Anne works in Corporate Communications at Noridian Mutual Insurance Co.

Book nominated for award
“Power and Stride, The Nancy Burggraf Story,” by Merrie Sue Holtan, was nominated this January for a Minnesota Book Award. However, the book did not receive a top four designation in the Minnesota category. The documentary had also received the Ruth Landfield Award during the 2003 Fargo Film Fesival.

The print biography and documentary tell the story of Nancy Burggraf, of Roseau, Minn., the first woman nominated to the United States Hockey Hall of Fame.  Burggraf, 68, died in 1999 of ALS. 

It was published by Finney Company, Pogo Press, in Minneapolis. For more information, check out www.powerandstride.com.

Jeanine Larson joins State Bank & Trust as Web content coordinator
Jeanine Larson joined State Bank & Trust, Fargo as Web content coordinator in the Marketing Department on Dec. 31, 2009. She is responsible for writing and editing online content as well as researching marketing strategies.

For more than two years, Larson had been interactive content coordinator in the Communications Department at Blue Cross Blue Shield of North Dakota, where her responsibilities included writing, recording and editing content, videos and podcasts for members, providers and employers. Previously she was an anchor at FOX-TV and WDAY-TV, Fargo.

Larson earned a bachelor of science degree in broadcast journalism and communication arts and sciences from Penn State University, Pennsylvania.

Larson is the Southeast District Director for NDPC. She is working with Karen Stensrud, vice president of marketing at State Bank & Trust. Stensrud is the immediate past president of NDPC.

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Agweek looking for reporter
Agweek, a respected weekly regional agricultural magazine (30,000 circulation), seeks an energetic reporter to cover agriculture.

Candidate must be a strong writer and adept at managing time and multiple assignments. Must have a genuine interest in agriculture and general knowledge of commodity prices, agriculture policy, agriculture economics and trends in the industry. Photography skills desirable. Job requires some travel. College degree preferred.

Please send applications, resumes and writing samples to: Kim Deats, Editor Agweek, Box 6008, Grand Forks, ND 58206-6008; Phone: 701-780-1236; e-mail: kdeats@agweek.com.

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