2018 NDPC Conference

Social media expert headlining 2018 NDPC conference

Social media and digital marketing expert Corey Perlman will keynote the 2018 NDPC Spring Conference, April 27, at the North Dakota State University Alumni Center in Fargo.

The conference will open Thursday, April 26 with the social, dinner and the 2018 NDPC Communications Contest awards presentation. On Friday, Perlman will lead a keynote address and breakout session.

Keynote speaker: Corey Perlman
Social media & digital marketing expert Corey Perlman's keynote address will focus on Social Media Engagement: Myths, Musts and a Method to the Madness!

Social media sites such as Facebook, LinkedIn, Instagram and Twitter have created opportunities to reach prospects and customers like never before. But they are crowded spaces and businesses who simply ‘check the box’ on creating content will never see results. A strategy must be followed that includes building trust, credibility and thought-leadership before a sale can be made. Come hear best-practices on how to narrow your audience to people who are interested in your message and how to create a relationship with them via the most popular social media channels in the world.

Corey has already agreed to a breakout session about How to Effectively and Efficiently Create Compelling Content. In this session, Corey will pull back the curtain and show you exactly how his social media team create value-rich content, creative imagery and strong call-to-actions. You’ll leave with tools and tricks on how to come up with engaging topics, create memes, infographics and videos from this content, and how to easily syndicate the content across multiple platforms.

You’ll wish you’d heard it sooner!

Luncheon Speaker

Andrew Jason started out as a lowly unpaid intern at Spotlight Media. After graduating from Minnesota State University Moorhead with a bachelor's degree in Spanish and mass communications, through a combination of bullheadedness, perseverance and dumb luck, he rose up to the role of editorial director where he oversees the creation of five monthly publications, six websites and manages one of the best teams in town. While the Spanish degree has not paid off, the mass communications degree is paying dividends.

Breakout Sessions

Social media expert Kirsten Jensen will discuss social media/brand ambassadors and how they build organizational culture. Kirsten has worked at the intersection of technology and communication for nearly 20 years. She worked in digital marketing at Sanford Health for 13 years and she spent three years at Onsharp, consulting with clients in a wide variety of industries, from higher education and nonprofits to construction technology and manufacturing. As Founder & Digital Strategist at Next Action Digital, she works with leaders and organizations to share their brand story by empowering employees to connect, build relationships and share their experience in social media.

CoSchedule blog manager Ben Sailer will share how to create comprehensive content to become a thought leader in your industry. Ben is the blog manager at CoSchedule, a leading marketing calendar software solution. Prior to joining CoSchedule, he was a Writer at Sundog Interactive and a Web Content Writer at RealTruck.com. His specialties include content strategy and search engine optimization.

Village Family Service Center Shane Mercer and Midco announcer and host Brian Shawn will share tips and tricks for creating video creatively, efficiently and cost effectively. Shane juggles (about) 13 social media accounts for The Village Family Service Center (along with a few of his own). He builds videos, shoots photos, schedules, strategizes, analyzes analytics, etc. For fun, he maintains PicturesOfFargo.com, where he shares his photography. Before working at The Village, he was a reporter for The Forum, and he also bears the distinction of having worked in communications for the only residential treatment facility for recovering cultists (really!). Born in Louisiana and raised in Tennessee, Shane made his way to Fargo in 2007.

Brian has been the television play-by-play voice for North Dakota State University Bison football and basketball for the last seven years and is a storyteller for Midco Sports Network working on a variety of in-depth features for Midco Sports Magazine and Midco Motorsports. He also has experience producing and editing videos for the American Red Cross.

View the schedule of events here.

Register Today!
Registration is $125 for the full conference, and you can register online. Registration will increase one last time on March 30, so register today to save a little money.

Thank you for our generous sponsors for their support!

Forum Communications || Bell Bank || Sanford Health
Flint || Marcil Center for Innovative Journalism
Spotlight Media || Lou Richardson